Tuesday, 26 April 2011

How Effective is the Combination of Your Main Product and Ancillary Texts?

Our short film and ancillary texts compliment each other well, as they both epitomise the enigma of our product. The ambiguous teaser poster and mystery depicted in our film concerning Sean's past, reinforce each other - and whilst the film review gives some information away it avoids ruining the twist. We wanted to maintain a consistent colour scheme throughout our 3 media products with black, white and red being prominent colours - which are seen in our poster and film review but more implicitly in some shots of our film such as Eddie in a black suit behind the red backdrop.

The pictures of our central characters in the magazine film review displays there characters, with the archetypal villain Eddie staring menacingly down the camera, unsettling the viewer whilst the nervous Sean is shown in desperation looking away from the camera drinking alcohol to calm his nerves. Clearly you can see the difference the character profiles make at the centre of our review opposed to the poster in earlier designs. In addition the mock interview, influenced by 'Empire' gives the director's perspective - informing the viewer of his intention, and humanising the characters.

Our teaser poster utilises the creative dark space, that was used by the film 'Buried' this enhances the enigma and suggests the dark themes within our film. The poker table surrounded by a faint glow symbolises the light at the end of the tunnel for Sean but it is a treacherous path with a host of unseemly characters standing in his way of obtaining the IVF money.

The cropped picture of our poster showing the table shares many similarities with the screen-shot from the beginning of our film as the high angle shots show the cards, chips and green base. Indeed we strove to achieve a good mise-en-scene that would resemble the poker table in our poster, however the former of the two pictures above solves the riddle posed in the teaser poster. Sean's fate is shown in the last shot of our film which neatly fuses together the ancillary texts and main product to form a narrative of their own.

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