During the production of our film, we encouraged feedback from audiences, in order to create a better film that is more suited to our demographic. We were therefore able to get an objective response from individuals which gave us a sound indication on the where we could improve on making a gambling film.
When we were creating our poster we asked a variety of different people their opinions which we took in board, we received mixed feedback some citing it was too ambiguous whilst others enjoyed the enigma. From this, a clear gender divide emerged with the majority of negative feedback coming from females who 'didn't think it was there type of flm' whilst positive feedback from males was more common. Thus seeking audience feedback proved a valuable tool to enhance our product; as we could cater the product to our audience. When we established our demographic we pursued the gangster 'Guy Ritchie' style even more using split screens and funky bass music.
The potential audience originally had doubts about our first idea for a film, which was a football music video after being inspired by the previous World Cup tournament in South Africa. They believed that the concept would be 'hard to recreate' and this led us to changing our idea to the current gambling film to which we received positive criticism. The comments made from focus grouping are always insightful and valuable to the production of our film.
Indeed throughout the planning stage we sought audience feedback, through social networking sites such as 'Facebook' where you can post a video link and ask for response. This helped us narrow our demographic and improve our film. For example one person commented that their should be a definitive closure at the end to which we added the still of Sean lying dead on the poker table. In addition, audience research challenged our own ideas - and if we could explain a scene or idea to a viewer it made us re-think whether it was used correctly or necessary.
The potential audience originally had doubts about our first idea for a film, which was a football music video after being inspired by the previous World Cup tournament in South Africa. They believed that the concept would be 'hard to recreate' and this led us to changing our idea to the current gambling film to which we received positive criticism. The comments made from focus grouping are always insightful and valuable to the production of our film.
Indeed throughout the planning stage we sought audience feedback, through social networking sites such as 'Facebook' where you can post a video link and ask for response. This helped us narrow our demographic and improve our film. For example one person commented that their should be a definitive closure at the end to which we added the still of Sean lying dead on the poker table. In addition, audience research challenged our own ideas - and if we could explain a scene or idea to a viewer it made us re-think whether it was used correctly or necessary.
Additionally, we believe that the demographic for this film will largely be men aged between 20-50 who will be able to understand the technicalities of poker and complexities of the IVF treatment whilst also enjoying the gangster undertone - seen in films such as 'Scarface' that had a similar audience. 'Scarface' had an 18 rating and thus attracted an adult demographic, and with its mature themes and violence it would more likely appeal to the male gender.
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